Smart has been designed to blend into its surroundings, to comprehend the heritage and innovation that the Poblenou neighbourhood is known for, and to promote sustainability and technology in the area. GCA Architects realised a design that is based on urban integration as a sign of respect for the architecture in the immediate vicinity. Its genetics reflect the neighbourhood’s characteristic colour palette. It’s a combination of traditional materials such as terracotta and new industrial processes for making large format extruded parts. The complex creates an integrating volume that fits into the Poblenou neighbourhood and transmits the values of the city of Barcelona.